Fast Fashion, Covid-19 & Digital Marketing – Zoe Parker, How To: Digital Marketing in 2020
The Covid-19 pandemic has drastically affected the global fashion industry.
This period of uncertainty puts particular emphasis on the value of digital channels and is showing signs of greater advancements in the field of digital marketing. One great example is Sweden-based Rudholm Group coming up with a concept called ShareLabel https://rudholmgroup.com/sharelabel/ adds a unique QR code alongside basic details on their garment label. By scanning the code, the consumer is directed to a specific URL where the story behind the clothes can be told in a manner that the brand desires (through video, text or images).
Digital platforms will continue to be vital for companies in the recovery phase of Covid-19 and is likely to make companies more inclined to pursue advancements that incorporate greater sustainability practices. Rudholm groups ShareLabel allow the consumer to more easily gain insight into exactly how their product is being produced, it’s quality/authenticity and how that company is making efforts to be sustainable.
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