Let's get started


    14 July, 2021

    Digital Transparency for Labels

    Fast Fashion, Covid-19 & Digital Marketing – Zoe Parker, How To: Digital Marketing in 2020

    The Covid-19 pandemic has drastically affected the global fashion industry.

    This period of uncertainty puts particular emphasis on the value of digital channels and is showing signs of greater advancements in the field of digital marketing. One great example is Sweden-based Rudholm Group coming up with a concept called ShareLabel https://rudholmgroup.com/sharelabel/ adds a unique QR code alongside basic details on their garment label. By scanning the code, the consumer is directed to a specific URL where the story behind the clothes can be told in a manner that the brand desires (through video, text or images).

    Digital platforms will continue to be vital for companies in the recovery phase of Covid-19 and is likely to make companies more inclined to pursue advancements that incorporate greater sustainability practices. Rudholm groups ShareLabel allow the consumer to more easily gain insight into exactly how their product is being produced, it’s quality/authenticity and how that company is making efforts to be sustainable.

    Please click below to read Zoe Parker’s full article.

    https://digitalmarketing101647375992.wordpress.com/2020/08/28/fast-fashion-covid-19-digital-marketing/

    Please fill in the Let’s Get Started form above if you want to know any more information.

    Cradle to Cradle Gold Certifi...

    Rudholm Group is proud to announce that we have a Cradle to Cradle Gold Certified Cotton Care Label - a sustainable,...

    October 14, 2021

    RH at The London Textile Fair...

    Come and visit Rudholm Group stand at The London Textile Fair. You will find us in F10. This is the UK’s premier...

    October 13, 2021

    Be part of a new developers t...

    Come and join our newly-created team of developers. Help the Rudholm Group maintain and advance our position as a...

    October 5, 2021