Rudholm Group has developed a system using a share label combined with a QR code to unlock the identity of a specific product. This is a new way of communicating and interacting with your customer. It opens up a world of transparency, where brands can tell their story and share information. This allows consumers to make education choices about the products they are buying. Simply scanning the QR code with your smartphone, this enables you to connect with your customers by …
- Providing an Identity about the product
- Interaction with customers
- Being Transparent
- As a tool for Up-sale
- Being authentic
- Collecting data
It gives Identity, as each garment or style has its’ own identity. This will change the way to think about a garment, to keep the customer loyal and engaged throughout the lifetime of each clothing item.
Interact with the ShareLabel system, customers can chat about the brand or leave reviews about products for others to read.
Transparency is important as customers want detailed information about the materials, information about the suppliers – the manufacturing and the country of origin, what the product is made of, and wash and care instructions. Build trust, by sharing this information with customers.
Use this as a tool for up-sale, make personalized offers, connect similar or matching items, promote new and upcoming products, include promotional events, competitions specific to your product, collaborate with other brands. There are endless possibilities for you when using this tool.
Be authentic. The ShareLabel QR provides stronger garment authenticity and gets even stronger supply chain integration, this eliminates the risk of the consumer of buying replicas. The ShareLabel NFC provides the unprecedented authenticity of the garment with or without supply chain integration. (ShareLabel NFC APP & SDK is provided). In addition, it can greatly increase the second-hand value and add extra life to an item as the garment is passed on from owner to owner.
This system allows you to collect data so you can gather detailed information about where and when your garments are scanned, you can make pinpointed campaigns and promotions based on statistical data.
Let your product speak for itself, unlock transparency, interaction and knowledge, its’ time to share.