THE JANUARY 23 GLOBAL COLLECT...
Our new J23 Global Collection has just dropped, with over 120 products centred around sustainability, including...
CASE STUDY: COMPANY Y
Stop Copies, Increase Traceability And Communication With Customers
We were having trouble with the number of our garments that were getting copied. This was affecting our brands reputation, and in turn we were losing money. We were already using the Rudholm Group as our label supplier, so we were delighted when they shared with us the ShareLabel solution.
Head of Sales for Company Y, a multinational clothing-retail company.
The ShareLabel is a system using a share label combined with a unique QR code which provides stronger garment authenticity and gets even stronger supply chain integration, this eliminates the risk of the consumer of buying replicas. The ShareLabel NFC provides the unprecedented authenticity of the garment with or without supply chain integration (ShareLabel NFC APP & SDK is provided.)
Not only does this concept allow for traceability of our garments, it eliminates the risk for the customer buying copies. Copies can be identified since the QR is uniquely hashed and the intelligent system can detect if a garment has been reproduced. The ShareLabel can also be printed on 100% recycled C2C (Cradle to Cradle) labels which are Eco friendly. Through the ShareLabel customers can also find out how the product is being produced, materials used and their source, and wash and care instructions. With this concept we reduced the number of labels that we need to have on our garments. This all led to a decrease in costs for us, being more sustainable and most importantly being transparent with our customers. This was a good decision made by us.
Head of Sales for Company Y, a multinational clothing-retail company.
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