Be prepared for the upcoming changes to the EU legislation around sustainability for the textile and fashion sectors. The political objective to give consumers reliable, comparable and clear information about products environmental and social footprint.
Rudholm Group have developed a system using a share label combined with a QR code to unlock the identity of a specific product. These QR codes can be individualised for each garment. This gives brands an opportunity to tell the unique story of where, how and by who a specific piece of clothing was made, using video, text and/or images. It opens up a world of transparency, where brands can tell their story and share information. Each garment has its’ own identity.
For product transparency on the ShareLabel you could include …
- end of life,
- product life cycle,
- social and environmental aspects,
- design requirements – repairability, recyclability, durability, design for disassembly etc
- co2e impact,
- your company sustainability values.
This is a new way to communicate and interact with your customer. This allows consumers to make educated choices about the products they are buying.
Please go to our ShareLabel page and watch our short video.